So much about Christmas seems commercialised and cliche. At St Andrew’s, I wanted to promote our Christmas events in a way that sparked wonder and encouraged curiosity.
As seen above, an illustrative question mark motif is paired with simple typography to gently provoke self-reflection in the viewer. The design was rolled out across a range of formats and mediums with the intention to be inviting to both members and guests.

1   Window display, mesh vinyl
2   Invitation card
3   Logo set, social media
4   Event landing page
5   Facebook posts