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So much about Christmas seems commercialised and cliche. At St Andrew’s, I wanted to promote our Christmas events in a way that sparked wonder and encouraged curiosity.
As seen above, an illustrative question mark motif is paired with simple typography to gently provoke self-reflection in the viewer. The design was rolled out across a range of formats and mediums with the intention to be inviting to both members and guests.
1 Window display, mesh vinyl
2 Invitation card
3 Logo set, social media
4 Event landing page
5 Facebook posts