I was tasked with overhauling the brand identity of St Andrew's, a large international church located in Hong Kong's bustling Tsim Sha Tsui district. It was important to uphold the traditional heritage of the church, whilst also capturing the diverse and dynamic community that continues to gather there.
The result is a collection of brand elements that are lively and relatable. A new logo pays homage to the iconic neo-gothic windows and archways that are featured throughout the original church building. The accompanying video and photographic assets are distinctly human-oriented – affirming the value of every individual in the community.
For more video work, check out my showreel.
2 Introduction video
3 Letterhead, business cards (English + bilingual)
4 Website homepage, mockup
5 Welcome brochure
6 Window display, mesh vinyl + sticker decals